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Insights

Analysis and practical lessons on evidence, communication and information integrity.

Articles and analysis

· Communication strategy

Trust isn’t a messaging problem 

What happens once information reaches a human receiver, and why does that receiver accept some messages but reject others? I finally got around to reading Hugo Mercier’s 2020 Not Born Yesterday: The Science of Who We Trust and What We Believe. Six years seems eons ago now, a different world even, but the book contains useful insights for our current epoch of misinformation and galloping technologies.

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· Information integrity

Everyone has artillery now

Information integrity in the age of AI 

With conflicts in West Asia, Ukraine, Sudan, and elsewhere showing no signs of abating, media focus, rightly, on the kinetic exchanges and their immediate victims. Who is firing what in whose general direction? What damage is caused to military assets, to civilian infrastructure, and to the civilians themselves? Truth, in the fog of war, is always the first casualty. Doubly so in the age of social media and AI. On the information battlefield, smaller belligerents are starting to have equal firing power.

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