
MakeShiftPublishing
Strategic communication
CESVI
For the Libya peace dialogue outreach, in 2024-2025 we developed a comprehensive communication strategy tailored to support youth-led reconciliation forums across Libya. Beginning with careful stakeholder mapping to understand key audiences, our approach prioritised navigating reputational risk in a sensitive context. We crafted conflict-sensitive messaging delivered through bilingual Arabic/English materials, including animated explainer videos designed to engage and inform a broad audience.
WOAH
In 2024, we evaluated and redeveloped a global communication strategy for the World Organisation for Animal Health, a leading multilateral organisation. Our comprehensive audit informed a strategic overhaul that included detailed stakeholder engagement and mapping, KPI alignment, and refined message architecture. By introducing a dashboard-based system to track impact, we provided a clear, evidence-driven blueprint for enhancing engagement among technical policy audiences around the world.
Brussels International
In 2024-2025, we launched Ceramics of Peace, a cultural-heritage communications project in Jerusalem funded by Brussels International. This initiative paired emerging ceramic artists from the Jerusalem Armenian Quarter with Belgian experts in social-media marketing, highlighting everyday life in conflict-affected communities through conflict-sensitive storytelling. Our role included developing a comprehensive communication strategy, establishing media partnerships, and coaching young art-ambassadors on narrative management and effective engagement across social platforms.
Explainer videos